Product ratings in Google search results can really boost organic click-throughs, and displaying product reviews from independent third party review sites builds trust.
We wanted to showcase the great things CallidusCloud customers are saying about the product suite on multiple product review sites around the web by displaying reviews on page as well as on Google SERPs to boost organic click throughs.
We used the BirdEye reputation management API to display review data in key areas on the website. I built a WordPress plugin to pull data from the Birdeye review platform API and display it in two views: a filterable shortcode template for use on any page and footer widget with rich snippets to be picked up on Google SERPs. The front end is simple, dynamic app created with PHP and jQuery. The API and shortcode are wrapped in a plugin are easily portable across multiple web properties.