Mark Centoni | Marketing Manager | mark@markcentoni.com | www.markcentoni.com
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Solutions driven Marketing Manager with 8 years experience working in multiple areas of marketing and analytics
looking to round out my experience with a deeper understanding of marketing analytics.

EXPERIENCE
Marketing and Business Development Manager, Andreini & Company
January 2006 to present
Branding, lead generation, acquisition and retention for 200 employee insurance brokerage with 50 sales
reps.
Analytics
• Setup and reporting in Google Analytics for company’s only B2C online sales channel. Analyze data in Excel, create
and present recommendations on site optimization, marketing campaign optimization and revenue projections to
executive team and project team. Visitor, content, source and conversion metrics.
• Setup and reporting in Google Analytics for informational main brand site.
Email and Direct Mail
• List management, content creation, vendor management, campaign monitoring, lead management and reporting.
Event Marketing
• Manage webinar, seminar and event marketing: planning, communication campaigns, collateral creation,
promotions and lead management.
Advertising & PR
• Create content and manage relationships for print ad and PR efforts.
Business Development Partner Programs
• Exchange value added information and leads with business development partners and business service providers.
Web Design and Coding
• Design, code and manage content on informational and ecommerce sites.
• Currently managing the redesign of the main site to facilitate rapid content management, contextual content
delivery, landing page optimization, improved campaign tracking, institute blogging and social media strategy and
reduce overall maintenance costs.
Marketing Communication
• Greatly increased the speed and efficiency with which the company can take advantage of changes in market
conditions with professional, cohesive communication campaigns.
• Research, analysis, design and copywriting for data sheets, brochures, conference materials, emails, proposal
templates and slide presentations.
• Vendor Management
• Establish and manage vendor relationships with email campaign management, print, web development, content
licensing, telemarketing and
Client Information Services
• Manage both internal and client facing information services and train internal employees and clients on the theory
and practice of their use.
Marketing Strategy
• Built all marketing channel programs from the ground up: email, seminar/webinar, direct mail, advertising/pr and
telemarketing. Developed processes, researched tools and established vendor relationships, created or sourced
content, instituted lead management and monitoring strategies.
• Recommend marketing strategy to executive based on market/environment changes, internal and external data.

Freelance
December 2009 to present
Web design, development, copywriting and email marketing
• Design, development: Di D’Angelo Italian Cuisine
• Design, development, ecommerce, consultant: Sentou Clothing Company
• Design, Wordpress development, SEO, web marketing, content: Brown Liquor blog

Risk Analyst, Andreini & Company
April 2004 to January 2006
Analyzed risk, loss and financial data for our largest risk management clients.
• Developed new report formats to describe client companies to insurance companies in insurance submissions.
• Created in-house insurance rating tool to easily estimate Workers’ Compensation premiums.
• Forecasted loss projections
• Kept detailed models of alternatively financed insurance plans and provided progress reporting for clients.
• Created sales material for risk management and alternative financing products and services.
• Managed client facing and internal information and analysis technology products and services.

Marketing Coordinator, WebTutor Products, Thomson Learning
September 2002 to April 2004
Managed print, email and event marketing projects for two product lines
• Delivered webinar training to new clients
• Administered product trials and prospect follow up communication
• Coordinated event marketing materials and participate in event presence

SKILLS & PROFICIENCIES
• MS Excel, Access, PowerPoint
• HTML/CSS/Javascript/PHP/MySQL
• SQL
• Graphic Design/UI Design
• Copywriting
• Adobe Creative Suite (InDesign, Illustrator,
Photoshop, Fireworks)
• Drupal, Wordpress, Magento and other CMS’s

EDUCATION & CREDENTIALS
• Bachelor of Sciences in Business Administration, Emphasis in Marketing Management, California State University
Hayward, June 2002
• Continuing education HTML/CSS/Javascript/PHP/MySQL, Graphic Design coursework
• Licensed Property & Casualty Insurance Broker in the state of California, continuing education in Insurance, Risk
Management and Loss Control
References & Work Samples available upon request.

Mark Centoni, Marketing Manager
mark@markcentoni.com | www.markcentoni.com